Hello We’re Simply Nootropics

Our mission

Our mission is to help you feel, look and be at your best, every day.

Our story

In the fast-paced world of entrepreneurship, Anthony and Stu knew all about its challenges. Anthony, after burning the candle at both ends, arrived at a critical moment. Successful but feeling trapped, he hit burnout. It was as if his own body and mind was holding him back, like trying to drive fast with the handbrake on. Stu, with twenty years in natural health, knew the crucial balance of mental and physical well-being in high-stress environments.

Their paths merged around a key question: How do you maintain peak performance without compromising health? The turning point for Anthony was discovering nootropics, a significant revelation. However after trying nootropics from across the globe, he found many products unsatisfactory, often filled with caffeine, stimulants and low-quality ingredients and dosages. This led Anthony to Stu, a friend and natural health expert. Their goal: create unique nootropics focused on holistic mind, body and longevity health. Collaborating with neuroscientists and health experts, they developed transformative products.

This vision expanded when Anthony’s friend, Dr. Brian P. Ramos joined the team, a Yale-trained neuroscientist. His expertise in cognitive enhancement and ageing brought a new wave of innovation, emphasising science-led development and community education. Simply Nootropics was born from this fusion of personal struggle, expert knowledge, and a relentless pursuit of well-being. Today, the company stands as a testament to their journey – a mission-driven entity dedicated to helping people be and feel their best, every day. It’s time to take the handbrake off.

Meet our team

Anthony Baxter

Anthony combines his entrepreneurial talents and brand building background with his innate desire for self-improvement. He takes great pride in personally using each supplement daily. His vision is to offer accessible nootropics and education that transform lives.

Stu Vaughan

Stu is a health supplement innovator with a talent for making complex concepts accessible. He’s the driving force behind Simply Nootropics’ reputation for quality and trust. His expertise and commitment perfectly complement Anthony’s business vision, shaping our brand’s success.

Dr. Brian P. Ramos

Dr. Brian P. Ramos, Ph.D. in Neurobiology from Yale University, a leading authority in neurocognition and healthy ageing. Brian’s educational content, knowledge and insights ensure we are delivering results and staying at the cutting edge of science and health research.

GMP Certified

Our Simply Nootropics capsules and NMN are produced in a facility certified with Good Manufacturing Practices (GMP). This ensures that our products meet stringent quality controls for your assurance of excellence.

Quality Control

All our nootropics supplements undergo stringent third-party lab testing and manual safety checks before packaging, ensuring you receive the highest quality products. We post our certificates above for transparency.

Science meets performance

We craft our supplements using ingredients validated by clinical research, using clinical study dosages and approved by our in-house neuroscientist ensuring they support overall well-being and peak performance.